Daily News: Measuring Real World ROI, Instagram Appealing to SMBs, Challenges for SEM Agencies

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Webinar: Online to Offline Simplified – Measuring Real World ROI (May 16, 2016) LSA Insider: “In this webinar, SweetIQ will explain a relatively simple method for helping advertiser customers understand the offline performance of […]
Webinar: Online to Offline Simplified – Measuring Real World ROI

Please join the Local Search Association (LSA) and SweetIQ for an exclusive webinar presentation next Thursday, May 26 from 2:00 pm – 3:00 pm ET. Online to offline attribution is a critical, even mandatory capability in today’s digital marketplace. However, this often requires significant scale, hardware, or considerable sophistication to accomplish. In this webinar SweetIQ […]