Daily News: New Path-to-Purchase Data, Citibank Embraces Beacons, Google Exploring “Acceptable” Ads Policy
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Understanding the Path-To-Purchase Just Got a Little Easier (May 9, 2016) LSA Insider: “LSA recently released results from their annual Local Media Tracking Study, which monitors media usage, and device preferences when consumers are […]
Understanding the Path-To-Purchase Just Got a Little Easier
In today’s environment understanding the path to purchase is critical, for any brand, marketer or sales agency, to reach the right consumers at the right time with the right message. LSA recently released results from their annual Local Media Tracking Study, which monitors media usage, and device preferences when consumers are searching for a local […]