Daily News: Importance of Landing Pages, Power of Local Video, Marketers Want to Understand Customers
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Dedicated Landing Pages: The Key to Happy Conversion Rates (April 12, 2016) LSA Insider: “Your landing pages should focus on one goal, have quality messaging (and design), and you should test your efforts.” Twitter’s […]
Dedicated Landing Pages: The Key to Happy Conversion Rates
When it comes to getting the most out of your paid advertising efforts, dedicated landing pages are your greatest asset. Not only do they provide opportunities for leads to find your brand organically but they, ultimately, serve as a lead capture tool. If you’re using a pay-per-click (PPC) advertising model, it’s important to direct leads […]