Daily News: Fragmentation of Local Search, Digital Neck-and-Neck with TV, 60 Second Instagram Videos
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Local Search is a Fragmented Consumer Journey (March 30, 2016) LSA Insider: “While local searches commonly start with a search engine, it isn’t as large of a portion that some might expect.” Digital […]
Data: Local Search is a Fragmented Consumer Journey
While local searches commonly start with a search engine, it isn’t as large of a portion that some might expect. According to a recent report from YP, only 36% of consumers begin a local search with a search engine and the rest of consumers start on a fragmented array of choices. According to the report, there […]