Daily News: Ways to Build Digital Audiences, MapQuest Talks Company Culture, Content Marketing ROI
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Building an Audience in a Fragmented, Noisy Digital Landscape (March 17, 2016) LSA Insider: “Yelp, Thumbtack, MapQuest, YP and others are utilizing innovative strategies to build a customer audience online.” How to Audit Google’s […]
How to Audit Google’s Splintered Local Listing Properties for Intel
Last year, Google+ and Google My Business wrapped up their messy divorce. Even before the official announcement, Google+ was packing its boxes and moving out of Google properties, and in late 2015, these moves affected Google My Business. Local business information can now be found scattered across eight different Google properties, so here is a […]
Building an Audience in a Fragmented, Noisy Digital Landscape
Building an audience of prospective clients via digital channels has never been more challenging, and is only increasing in difficulty as more outlets are introduced. Consumers spend over 5 hours on digital media per day, increasingly via mobile devices, and everyone is competing for attention. Specifically for local marketing providers trying to reach small and […]