Daily News: National-to-Local Pain Points, Marketing Trends from SXSW, Power of Foot Traffic Data for SMBs
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. National-to-Local Marketers’ Top Pain Points Center on Integration (March 14, 2016) Street Fight: “Nearly half of brand marketing executives who responded to a recent survey said they spend 1/3 or more of their digital […]
Marketing Providers Rediscovering Importance of Customer Service
For years, the anonymous nature of the Internet has led to uncertainty around who/what found online can be trusted. Fake identities, anonymous information, unverified facts and the impersonal nature of digital content has led to the overtly sarcastic outlook, “I saw it on the internet, so it must be true.” This in part has led […]