Daily News: Impact of Price on SMB Churn, New Disruptive Beacon Tech, Google’s Accelerated Mobile Page
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more. Data: Impact of Product Pricing on SMB Advertiser Churn (February 11, 2016) LSA Insider: “Based on new data from Vendasta, there is a correlation between product pricing and SMB advertiser churn.” The Physical Web: How a New Type […]
Data: Impact of Product Pricing on SMB Advertiser Churn
Based on new data from Vendasta, there is a correlation between product pricing and SMB advertiser churn. Companies offering digital products below $100 per month had average annualized churn of roughly 28%. By contrast, those accounts worth more than $100 per month saw 50% average churn on an annualized basis. This finding is almost entirely unexpected. Even […]