Daily News: Unclear ROI Drives SMB Churn, Local Search for Brands, Smartphone Penetration Nears 80%
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more. The ROI Paradox: SMBs Will Churn Without It but 74% Don’t Measure (February 9, 2016) LSA Insider: “The single dominant reason small businesses (SMBs) decrease or abandon investments in specific media channels is poor ROI or disappointment with […]
Brands Should Have Dedicated Search Budget for Every Location
If your digital marketing budget is not clearly split between national and local, you’re doing it wrong. For small and medium-sized businesses, the marketing budget is often already locally focused. But for larger brands with hundreds or thousands of locations, the strategy and budgets tend to reside within overarching national campaigns. Important focus on local […]