Daily News: SMBs Unsure of Marketing Effectiveness, Measuring Social Media Success, Google Revenues
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more. Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works (February 2, 2016) Marketing Land: “Only a minority of SMB respondents believed their marketing was effective; a larger group (62 percent) said it wasn’t or they didn’t […]
How Small Business Can Reach Audiences on Third-Party Apps
Consumers are spending more time on mobile devices than ever before. Much of that mobile use is in apps. ComScore reports that 77% of all time spent on digital media is now spent on smartphone and tablet apps and its use is growing at almost twice the rate of overall digital media growth at 90% […]