Daily News: More SMBs Growing Mobile Spend, Yahoo’s “Reverse Spinoff,” SMBs Ready for Native Programmatic
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Data: Growing Percentage of SMBs to Increase Mobile Spend (December 9, 2015) LSA Insider: “According to LSA/Thrive Analytics data, since 2013 the percentage of SMBs planning to increase mobile marketing spending has increased 42%.” PlaceIQ Teams Up with […]
Data: Growing Percentage of SMBs to Increase Mobile Spend
Small and medium-sized businesses (SMBs) are responding to the growth in mobile usage by allocating more dollars toward efforts that help them reach consumers on these devices. According to a 2015 LSA/Thrive Analytics report, SMBs planned to increase spending on mobile marketing and advertising this year. Company websites, social media and mobile marketing were all […]