Daily News: Website Navigation Most Important to Users, Yahoo Board Discussing Sale, Online vs. Offline Sales
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Data: E-Commerce Grew Thanksgiving Weekend, Brick & Mortar Sales Declined (December 2, 2015) LSA Insider: “Brick-and-mortar purchases still dominated consumer spending during the 2015 Thanksgiving weekend. But data released this week shows that e-commerce grew while in-store sales […]
Data: E-Commerce Grew Thanksgiving Weekend, Brick & Mortar Sales Declined
Brick-and-mortar purchases still dominated consumer spending during the 2015 Thanksgiving weekend. But data released this week shows that e-commerce grew while in-store sales declined compared to 2014. According to ShopperTrak, brick-and-mortar sales on Thanksgiving and Black Friday this year came in at roughly $12.1 billion, lower than in 2014. Thanksgiving Day grossed an estimated $1.8 […]