Daily News: Potential with Offline Analytics, SMBs Want Better Customer Service, Yahoo Introduces Product Ads
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Will Offline and Store-Visit Tracking Become Mandatory? (November 13, 2015) LSA Insider: “Once brands get a taste of offline analytics, they’re going to expect this broadly from the marketing providers they work with.” Google Using Points To Boost […]
Will Facebook Challenge Search Engines in Local Search?
Facebook has a lot of potential for local search. Its massive and active user base performs 1.5 billion searches a day. But are users finding local businesses using FB Search? FB certainly has been vocal about the number of advertisers and active SMB Facebook Pages on its platform and plenty of people check in at […]