Daily News: Home Advisor Wants Angie’s List, 19% Have “Digital Maturity” Plans, Bargain Marketing Platforms
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Home Advisor Parent IAC Wants to Buy Angie’s List to Build Home Services Power House (November 12, 2015) LSA Insider: “Home Advisor, announced a direct bid to Angie’s List shareholders of $8.75 per share — essentially a hostile […]
Study: Only 19% of Companies have “Digital Maturity” Plans
Digital media, but more specifically smartphones, have introduced data that help marketers close the loop between digital marketing and sales. These metrics have the power to connect media, households and consumer behavior in the offline world in new ways and according to a recent Adobe survey, digitally “mature” organizations are leveraging this kind of data […]