Daily News: Complexity of “Local” Ecosystem, Facebook’s Universal Search, SMS Driving Holiday Foot Traffic
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Is It Time to Stop Talking About How Complex “Local” Is? (November 9, 2015) LSA Insider: “Many, especially in the SMB segment, sit on marketing dollars or churn because they feel ostracized by complexity.” 6 Things To […]
Is It Time to Stop Talking About How Complex “Local” Is?
Marketing tech and services, location and audience targeting, online-to-offline, local commerce solutions and tools, national-to-local and local search all introduce varying levels of complexity and nuance that leaves even experienced marketers feeling like novices. Now imagine how the small business or even the national brand feels. One of the strategies businesses in the “local” space […]