Daily News: Facebook Offers New Tools to Measure Foot Traffic, Overcoming Short App Life Cycles, Marketing Tech Space Expanding
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads (November 5, 2015) Marketing Land: “New tools leverage location, provide insight into online-to-offline consumer behavior.” How Developers Can Overcome the Short App Life Cycle […]
How Developers Can Overcome the Short App Life Cycle
It is a scene played out on every smartphone and tablet. A user downloads an app and uses it frequently for a month or two before shifting attention elsewhere. For app developers this presents two interrelated issues around the app life cycle; cost per acquisition and on-going user engagement. Its absolutely crucial to hit the […]