Daily News: Mobile’s Impact on Path to Purchase, Twitter Replaces Stars with Hearts, Using Mobile to Bridge Online & Offline Worlds
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Chart: Consumers Now Find Mobile More Important than PC for Purchase Research (November 4, 2015) LSA Insider: “Now in its third year, the Mobile Path to Purchase survey by xAd has seen steady increases in the centrality […]
Chart: Consumers Now Find Mobile More Important than PC for Purchase Research
Now in its third year, the Mobile Path to Purchase survey by xAd has seen steady increases in the centrality and importance of mobile devices in consumer shopping behavior. According to the study, mobile now exceeds the PC as the most important purchase research tool. Since 2013, the study has found that the importance of […]