Daily News: Using Co-Op Funds During Holidays, Square Advances $75M to SMBs, Geo-Targeted Mobile Spend to Leap in 2016
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Boosting Local Awareness with Co-Op Funds this Holiday Season (November 3, 2015) LSA Insider: “Some brands recommend retailers save a specific percentage of their co-op budget for the fourth quarter in order to drive more awareness at […]
Boosting Local Awareness with Co-Op Funds this Holiday Season
As we head into the holiday shopping season, merchants can expect heavy mobile device usage by consumers, who have put smartphones at the center of the “path to purchase.” Yet mobile is just one of many platforms or channels that consumers will utilize to help make buying decisions. According to a statistic shared by Google […]