Third Annual Lsa AD-To-Action Competition Now Accepting Entries
Published: 10/28/2015 Judges from Acquisio, Constant Contact, Facebook, GoDaddy, Google, Microsoft, Pinterest, Razorfish, Yelp and Others Will Pick Winners from 10 Categories TROY, Mich., October 28, 2015 — The Local Search Association (LSA) is now accepting entries for the 2016 Ad-to-Action Awards. The competition seeks to showcase new ideas, stimulate thinking and celebrate the best location-based marketing and […]
Daily News: Mobile Often Used for Shopping Research, State of SMB Self-Service, Online Video’s Influence
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Mobile Devices “More Important” than PC in Shopping Research — Report (October 28, 2015) LSA Insider: “Mobile now exceeds the PC as the ‘most important research tool’ according to a poll of 3,000 US and UK smartphone […]
Now Accepting Entries to the 2016 Ad-to-Action Awards
Today we are excited to announce the launch of the third annual Ad-to-Action Awards. Like previous years, the competition seeks to showcase new ideas, stimulate thinking and celebrate the best location-based marketing and commerce offerings that drive local actions (calls, clicks, store visits). We had 60 entries in 2014, 91 this year, and are looking […]
Chart: How Online Video Influences Path to Purchase
Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is in high demand among consumers conducting local searches on their way to making buying decisions. According to an LSA survey of over 2,000 consumers, 44% have utilized online video while […]