Daily News: Facebook’s Notify App, Fraud Takes $1 of Every $3 Spent on Digital Ads, Beacon Best Practices

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Will Facebook’s Notify App be Good for Publishers? (October 22, 2015) LSA Insider: “Facebook is reportedly testing a new app called Notify, a stand-alone app that aggregates select publisher content and sends users notifications from these outlets.” […]

Will Facebook’s Notify App be Good for Publishers?

Recently I wrote about how Facebook expanded its ad service into third-party apps.  Yet it appears the social network is now taking a much more direct route to expanding its ad space inventory by introducing another app. Facebook is reportedly testing a new app called Notify, a stand-alone app that aggregates select publisher content and sends […]