Daily News: Co-Op Advertising Demystified, Facebook Rolls Out Verified Badges for SMBs, Pinterest Expands Buyable Pins
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: What is Co-Op Advertising and How Does It Work? (October 6, 2015) LSA Insider: “Why is there such a lack of co-op advertising participation, particularly with digital media? Based on conversations I have had with sales teams […]
What is Co-Op Advertising and How Does It Work?
The amount of co-op advertising funds that go unused each year is substantial – $14 billion according to a recent Borrell Associates study. In addition, most co-op funds are being spent on traditional media despite a growing number of digital programs (search, email, display, etc.). So why is there such a lack of co-op advertising […]