Daily News: Emerging Total Media Measurement, Correlation of Media Usage & Influence, UK Mobile Spend to Overtake Print & TV
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Emerging ‘Total Media Measurement’ Must Include O2O Location Analytics (September 30, 2015) LSA Insider: “comScore and Rentrak yesterday announced a merger and will offer the ability to track and measure audience behavior on ‘TV, video on demand, […]
Survey: Local & Organic Search Delivers 40% of Site Traffic to SMBs
Though consumers navigate a fragmented and growing digital landscape, local and organic search remains a fundamental source of traffic and leads. According to a recent survey conducted by BrightLocal, local and organic search combined delivers 40% of site traffic to local businesses. The remaining 60% was attributed to direct traffic (10%), Google AdWords (10%), referral traffic […]
Little Correlation between Media Usage, Media Influence
For the last few years Mary Meeker and KPCB’s Internet Trends Study has identified a significant gap between media time spent and advertising spend on digital media. According to the latest study, half of consumer time spent is with digital media while digital only receives about 30% of ad spend. While a compelling finding, other […]