Daily News: Marketing to SMBs is Evolving, Majority of Digital Time Spent on Mobile, New Google Primer App
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: How the Marketing of SMB Marketing Services is Evolving (September 16, 2015) Street Fight: “When dealing with SMBs, marketing providers are scrapping the rhetoric of promises of clicks and calls in favor of a more informative, supportive, […]
Chart: Smartphones, Tablets Account for 60% of Digital Media Time Spent
When comparing December 2014 vs. December 2010 U.S. figures, comScore data shows that smartphone usage is up 394%, and tablet usage is up a whopping 1,721%, and they now combine to account for 60% of digital media time spent. This dramatic four-year growth is being attributed to the proliferation of mobile devices and according to […]