Daily News: SMBs Prefer Using 1 Marketing Provider, Mobile Attribution Gap, Low Quality Location Data
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Chart: 76% of SMBs Prefer Working with 1 Marketing Provider (September 10, 2015) LSA Insider: “According to a survey of over 700 SMBs, three in four SMBs would prefer to work with a single marketing provider or […]
Chart: 76% of SMBs Prefer Working with 1 Marketing Provider
According to a survey of over 700 SMBs, three in four SMBs would prefer to work with a single marketing provider or individual, but the reality is about two in four work with 2-5 providers. That means for every four SMBs, one prefers working with a single provider but currently isn’t. Based on census data, that’s about 6.25 million SMBs […]