Daily News: Overcoming ‘Customer Amnesia’, A Look Inside YP’s Office Culture, Facebook Courts SMBs
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Using Mobile Data to Overcome ‘Customer Amnesia’ (September 9, 2015) LSA Insider: “Most companies encounter their customers in digital silos, therefore also isolating every physical encounter. And most fail to see their customers holistically across the multi-screen […]
Using Mobile Data to Overcome ‘Customer Amnesia’
Understanding your customer’s behavior requires you to ask three questions: Who is the visitor? What are they looking for? And did they visit your physical location? Most companies encounter their customers in digital silos, therefore also isolating every physical encounter. And most fail to see their customers holistically across the multi-screen customer journey. 86 percent of 500 […]