Daily News: Reviews Grow in Importance for SMBs, Upcoming Ad Testing Webinar, Yahoo Building Out Reseller Program

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Web Users Put More Stock in Consumer Reviews (September 1, 2015) eMarketer: “Customer reviews have gotten more important for local businesses over the years, according to research. And that means positive reviews appear to be having a bigger effect […]
Webinar: Ad Testing, Ad Testing, 1, 2, 3 – Why & How to Test Your Ads

Please join the Local Search Association (LSA) and Yahoo for an exclusive webinar presentation next Thursday, September 10 from 2:00 pm – 3:00 pm ET. In the online ad world, performance is king. In order to maximize your ROI and ensure you’re getting peak performance from your ads, it is essential to test – and when you’re […]