Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Chart: Average SMB Uses More Than 7 Marketing Methods (August 26, 2015)
LSA Insider: “Small businesses in the United States, on average, now use more than seven marketing and advertising methods to promote themselves.”
Let’s Get Physical: PlaceIQ Chips Away At Online/Offline Attribution (August 26, 2015)
AdExchanger: “Location data company PlaceIQ wants to answer that ever-thorny question with the launch of Enterprise PVR, a metric designed to measure foot traffic at specific locations by tracking on-device consumer behavior in the physical world.”
Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time (August 26, 2015)
Search Engine Land: “Now, with the new 3-pack local results box, you are way more likely to see them in the number one position.”
Pandora Continues Commitment To Local With Minneapolis Move (August 25, 2015)
GeoMarketing: “With its newest office, Pandora aims to bring in ad dollars from Minnesota companies as it aids them in their quest to reach local listeners with targeted messages, both in Minneapolis and across the Midwest.”
GeoMinds: Growing the Proximity Industry by Educating Marketers (August 25, 2015)
GeoMarketing: “Showing that customers are seeking for relevant targeting, in the right place in the right time. No longer is technology in the way, as beacons allow to provide a personal consumer experience.”
How To Manage Your Old & Outdated Content (August 25, 2015)
Search Engine Land: “Even if you know you have good content, it makes you pause and question all the content on your site: What did I miss? What will Google find on my site?”
For Its Mall Clients, Steps Away Advocates Wi-Fi Over Bluetooth Beacons (August 25, 2015)
GeoMarketing: “The connection is instantaneous, no different than if they’re looking at CNN or ESPN in terms of engagement.”
87% of Potential Customers Won’t Consider Businesses With Low Ratings (August 25, 2015)
Search Engine Land: “This year continues the upward trend of consumers putting stock in reviews, with more reading reviews than in previous years.”
