Daily News: Mobile Email Engagement Grows, Content Management Best Practices, New Moasis Ad Platform
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Mobile Email Engagement Grows (August 25, 2015) Marketing Charts: “Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users. That may now […]
Seven Best Practices for Content Management
Many publishing and digital advertising companies rely heavily on content to drive their business. The ability to create compelling, easy to use sites with effective SEO, SEM, personalization and analytics is critical to engaging customers and driving loyalty revenue. These sites, as per best practices, should be managed by content management systems (such as Adobe, […]