Daily News: Growth of Co-Op Ad Funds for Digital, SMBs Spending Most on Social Media
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Data: 69% of Co-Op Advertising Programs Offer Digital Marketing Funds (August 19, 2015) LSA Insider: “These co-op programs vary in type, but according to the study, about 69% of them offer digital marketing funding.” SMBs Now Spend More On […]
Data: 69% of Co-Op Advertising Programs Offer Digital Marketing Funds
According to a recent study by Borrell Associates, co-op advertising programs in North America will be worth roughly $36 billion this year. Some estimates put the value above $50 billion. These co-op programs vary in type, but according to the study, about 69% of them offer digital marketing funding. Similarly, a study by Brandmuscle last […]
Urgent.ly: Roadside Assistance in the Mobile, On-Demand World
Urgent.ly provides on-demand roadside assistance to many thousands of customers. Customers access the Urgent.ly service through a number of avenues: iOS and Android applications, HTML5 Web app, SMS concierge service and through numerous partner products, from MapQuest to ParkWhiz to connected car leader Mojio. To learn more, we caught up with Rick Robinson, co-founder and SVP […]