Daily News: Mobile Sites vs. Mobile Apps, How Google Beacons Could Impact Local
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Data: 7 in 10 Consumers Prefer Mobile Sites vs. Mobile Apps in Search (August 5, 2015) LSA Insider: “It’s challenging to reconcile ‘time spent’ in apps metrics with the apparent consumer preference for mobile websites.” TapClicks: Clients Demand Better […]
TapClicks: Clients Demand Better Marketing Performance Reporting
TapClicks delivers complete marketing solutions to media companies, agencies, and enterprises. The company’s flagship product is the TapAnalytics Marketing Reporting Dashboard. To learn more, we caught up with Zachary Jarvinen, director of product marketing at TapClicks: What local problem(s) does TapClicks solve? How? Gone are the days of Don Draper. Today’s agencies and media companies […]