Daily News: Marketers Want Better Digital ROI Data, Twitter Ads Allow SMB Targeting
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Is YP’s Search Data Strong Enough to Win More Local Digital Ad Dollars? (July 7, 2015) Adweek: “YP is transitioning from its roots in print phone books to mobile and display advertising with what it claims is a lot of […]