Daily News: Offline Word-of-Mouth Leads to Online Research, Instagram Adds Location Search

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Study: 1 in 4 Consumers Research Offline Word-of-Mouth Online (June 24, 2015) LSA Insider: “According to a new Yodle study, even if they hear about a local business offline, 27% of consumers still visit the website to research the business.” […]

Appstractor Supports Local SEO by Unlocking Closed Data from Apps

Appstractor was established in 2010 in the UK under the “Trusted Proxies” brand. The company provides enterprise-class private proxy severs optimized for the SEO and digital marketing industries. Early in 2015 the company name was changed to “Appstractor Corporation” to better reflect the new products being introduced such as MobileHorizons and Appstractor API. To learn […]

Study: 1 in 4 Consumers Research Offline Word-of-Mouth Online

Almost two years ago Nielsen found that the most trusted form of advertising was word-of-mouth with 84% of consumers saying they trust the recommendations from the people they know. Taking this one step further, new data shows that for some consumers offline word-of-mouth leads to online research. According to a new Yodle study, even if […]

Daily News: YP Separates Print & Digital Business, Angie’s List Sues Amazon Local

Here is yesterday’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: YP Announces Intent to Separate Businesses to Drive Deeper Product Focus (June 23, 2015) Press Release: “YP announces the intent to separate its digital advertising and print directory businesses to create two companies.” Increased Legislative Activity Related to Publisher Liability, […]