Small Businesses Plan to Boost Digital Spending, Now Use More Than Seven Methods for Marketing
Published: 06/23/2015 Complex Marketplace Demystified at LSA Bootcamp, Coming to Charlotte July 26, 2015 TROY, Mich., June 23, 2015 — Small businesses in the United States, on average, now use more than seven marketing and advertising methods to promote themselves. That number has steadily been growing, according to Local Search Association (LSA) survey data. It also stands as […]
Increased Legislative Activity Related to Publisher Liability, FTC Gives Warning
At the Local Search Association (LSA), we have seen increased activity in legislation seeking to impose publisher liability for any content a publisher distributes or displays including advertising or marketing. This is a public policy issue that can have severe consequences for anyone in the stream of distributing content in public media. While the name […]
New SMB Data Reinforces Need to Demystify Digital Marketing
Based on new Local Search Association (LSA) data, driven by digital media outlets, SMBs plan to boost digital spending and now use more than seven methods for marketing. According to the research, the top categories where local businesses plan to increase digital spending include websites, social media, mobile, display advertising and search marketing. This acceleration of digital […]