Daily News: Phase 3 of SMB Digital Marketing, Misuses of Geo-Data Metrics

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Phase 3 of SMB Digital Marketing: Mobile, Big Data, CRM, Fragmentation, Complexity (June 16, 2015) LSA Insider: “Driven by demanding and fast-changing mobile user behavior, with a need to deliver immediate value and transactional opportunities, Phase 3 is all […]

Webinar: Enhanced Business Data – Presence Management’s Missing Link

Please join LSA and Goodzer for an exclusive webinar presentation next Thursday, June 25 from 2:00 pm – 3:00 pm ET. Basic business listings can be found everywhere – online directories, social sites, mobile apps, maps and search engines – but enhanced data (e.g. lists of products, services, pricing) is far less accessible. Most local […]

Phase 3 of SMB Digital Marketing: Mobile, Big Data, CRM, Fragmentation, Complexity

In the late 90s, SMB digital marketing was about cousin and nephew built websites and empty promises from vendors. It ended with the advent of social media. From 2005 to this year, the focus was on digital presence management, review monitoring and new types of customer interactions. We’re now entering what might be called “Phase […]