Daily News: Facebook Builds O2O Infrastructure, Publishers Lose Billions From Blocked Ads
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Facebook Builds Its Online-to-Offline Infrastructure with Place Tips and Free Beacons for SMBs (June 9, 2015) LSA Insider: “Facebook is rolling out indoor Place Tips, a feature for location-enabled mobile users that was introduced in January. This is essentially […]
Increasing Local Search Conversions: From Click to Call to Sale
The world has gone mobile. And the twin sibling of mobile is local. Consider the following: Over 50% of searches are now done on mobile devices, officially eclipsing desktop traffic. 40% – 50% of mobile searches have local intent. In fact, accordingly to Google, “near me” searches have nearly doubled in the past year with […]