Daily News: Yahoo Quits Map Game, Mobile Changes In-Store Shopping
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: The End of Yahoo Maps and the Missing Local Strategy (June 8, 2015) LSA Insider: “Shortly after Marissa Mayer took over as CEO of Yahoo she made a pledge to revitalize many of Yahoo’s long-suffering consumer properties, such as […]
Marketers Get Creative with Interactive Ads, Boost Consumer Engagement
On the one hand, the rise of new media channels and devices has opened doors for exciting and interactive content. On the other hand, it has slivered audiences into smaller groups, often making it more challenging to reach a significant audience. Marketers are compensating for the narrower reach by increasing ad efficiency through greater response […]