Daily News: Wearables & In-Store, Google Maps, Twitter Targeting Update
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Why Brick-And-Mortar Is The Next Great Data Reservoir (June 1, 2015) AdExchanger: “Retailers might look like they’re under siege, according to Gartner VP and analyst Andrew Frank, but they’re actually sitting on a pile of ‘underleveraged data.’ Unfortunately, much […]
How Location-Based Strategies are Driving Business Results
With 70% of the US economy driven by consumer spending, most of which taking place 15-20 miles of the home, location-based marketing and advertising is helping influence these “local” purchases. In addition, location-based tech continues to improve allowing marketers to quantify just how much the online worlds influence offline purchases. During our webinar last week, […]
5 Signs Your Client’s Website is Outdated
How often should a client update their website? Is once every few years enough? These simple questions provide a good start to a larger conversation about websites, their freshness, and what freshness means for us as marketers. The web has gone stale and it is our job as marketers to make sure that does not […]