Daily News: Brands Want Viewability Rates, 2015 Digital Ad Spend to Near $60B
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Location-Based Marketing Startup Ubimo Gets $7.5M To Create Ad Campaigns Using Real-Time Data (May 27, 2015) Tech Crunch: “Many brands now rely on location-based marketing, which sends consumers ads based on which stores or venues are nearby. Founded by […]
IVR Tech Delivers Real-Time Caller Intelligence to Local Businesses
IVR Technology Group is a call-based marketing automation solution provider. The company helps businesses track marketing leads from all advertising channels and provide a omni-channel attribution model. As a full-scale telephony platform, IVR Technology Group’s suite of business intelligence tools enable local businesses to reach out to customers and prospects on a large scale in […]
SEL: One of the Greatest Areas of Concern for SMBs is SEO
The results from LSA’s Local Pulse Study conducted by Thrive Analytics are in. Over a thousand SMB’s were surveyed on topics including where they need help and how they are managing their marketing budgets and I explored these results in detail in my Search Engine Land column. The area of help that SMB’s expressed the […]