Local Search Association Recognizes Lifetime Achievement Award Recipients
Published: 04/22/2015 LSA honors Chris Cummings, CEO of Marquette and Peter McDonald, former CEO of Dex Media, Inc. with Lifetime Achievement Awards HOLLYWOOD, CA, April 22, 2015 — The Local Search Association (LSA) recognized the exemplary careers of two trailblazers in the industry at its LSA│15 Conference. Chris Cummings, CEO of Marquette Group and Peter McDonald, former CEO […]
Lsa Announces Winners of 2015 AD to Action Awards at Lsa|15
Published: 04/22/2015 Second Annual LSA Awards Celebrate Innovative Ways to Connect with Local Consumers TROY, Mich., April 22, 2015 — Today at the LSA|15 Conference in Los Angeles, the Local Search Association (LSA) announced the winners of the second annual Ad to Action Awards competition. LSA received 91 entries across 10 categories and the winners were revealed on the main stage at […]
LSA15: The Brand Perspective
During the final LSA15 session, Heath Bradbury of Advance Auto Parts, Jessika Laudermilk of Toyota and David Harris of BJ’s Restaurants discussed the challenges of managing location data, search, mobile and other channels in a fragmented and chaotic media universe. Just for a better sense of each organization, each panelist shared the number of locations […]
Local Search Association Adds Jed Nachman of Yelp and Michael Fordyce of Ninthdecimal to Board
Published: 04/22/2015 LSA honors Chris Cummings, CEO of Marquette and Peter McDonald, former CEO of Dex Media, Inc. with Lifetime Achievement AwardsHOLLYWOOD, CA, April 22, 2015 — The Local Search Association (LSA) today announced the addition of Jed Nachman of Yelp and Michael Fordyce of NinthDecimal to its board of directors. The new board members represent the growing diversity […]
LSA15: Local Make or Break in the Next 24 Months
In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in the next 18 to 24 months. Panelists Bernadette Coleman of Advice Interactive Group, Dema Zlotin of Rio SEO, Manish Patel of Where2GetIt and Mark Dixon of NinthDecimal discussed some of […]
LSA15: Digital Assistants and the Future of Search
Digital assistants offer broader utility than conventional search. Microsoft has invested heavily and is betting on Cortana as a differentiator across screens and platforms. Mike Calcagno, Director of Engineering, Bing Experiences, gave a fascinating look at the thinking and engineering behind Cortana as well as the future of digital assistants, artificial intelligence and search. The […]
LSA15: Automation and the SMB Back-Office
A new generation of platforms and tools are providing “back-office” and marketing automation to small businesses. Panelists featuring Raj Mukherjee of GoDaddy, Peter Curzon of Yelp and Samuel Sattath of Camilyo discussed how these tools offer the promise of greater efficiency, productivity and customer engagement. Online commerce solutions have incredible potential to improve the consumer […]
LSA15: McDonald, Cummings Receive Lifetime Achievement Awards
The Local Search Association (LSA) recognized the exemplary careers of two trailblazers in the industry at its LSA15 Conference. Chris Cummings, CEO of Marquette Group and Peter McDonald, former CEO of Dex Media, Inc. both received Lifetime Achievement Awards for their leadership and many accomplishments during their service in the industry. All of us at […]
LSA15: Serving the Small-Budget Marketer
Serving the small budget marketer and keeping them happy remains a challenge. With a focus on performance, Perry Evans of Closely, David Mihm of Moz and Andrew Shotland of Local SEO Guide discuss what the right mix of digital products is for low-budgets. Many businesses want to spend $100-$200 per month and serving that budget profitably […]
LSA15: Where Does Local Fit in the Programmatic Future
Mobile, video, display: the online world is increasingly seeing ad budgets move to programmatic platforms. To help understand the future for location and local advertisers in the programmatic world, Dorothee Bergin from xAd, Ian Dailey from Rocket Fuel, Luke Edson from YP and Victor Wong from PagerG discuss what is going on in the space. […]
LSA15: The Future is Beaconing
Beacons are the latest technology marketers are optimistic can help create more effective marketing, personalization and assist in delivering “closed loop” attribution. Lara Mehanna of SONATA, Mark Modzelewski of Estimote and Josh Glantz of Mobiquity Networks gave some insight into how beacons are currently being used in the marketplace and the potential for SMBs. First, […]
LSA15: Advanced Uses of Mobile Location
This session explored how location is being used in many unexpected ways to define audiences, enable personalization, measure traditional media and reshape media buying and planning for brands. Panelists include Tyler Bell of Factual, Lauren Moores of Dstillery and Matt Doherty of PlaceIQ. The panel focused on how location information can be used beyond serving […]
LSA15: The Art of Mobile Ad Creative
While industry discussion is focused on audience targeting and attribution, ad creative is often the neglected variable driving consumer response. To provide a look into the latest in innovative mobile ad creative, Greg Crockart of Candyspace Media and David Kaplan of GeoMarketing looked at the intersection of “art” and “science” as it relates to mobile […]
LSA15: Announcing the 2015 Ad to Action Award Winners
Last night, after viewing videos from all of the 20 finalists, the winners of the 2015 Ad to Action Awards were announced on the main stage at LSA15. This year, we received 91 entries, an over 50% increase compared to 2014, and the 10 winners demonstrated the greatest potential for driving local consumer engagement and best […]