Tips on Surviving the Upcoming Google Mopocalypse
Google’s mobile-friendly algorithm update, also referred to as the “mopocalypse,” is scheduled to go live on Tuesday, April 21. Recent data from Google explains the move, but what does it mean for brands and marketers? Google says that the update is expected to have more of an impact than previous “Panda” and “Penguin” updates. Earlier […]
Google Study: 34X Increase in “Near Me” Searches Since 2011
The internet and the personal computer brought a world’s worth of information to our homes. Today, smartphones have brought that information to our pockets. As a result, consumers are searching for events, products, stores and other things nearby no matter where they are. According to research from Google, search interest in “near me” has increased […]