LSA Members in the Business of Local: xAd
xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through award-winning location technology that is precise, measurable and scalable, xAd’s platform pinpoints target audiences by neighborhood, across the country and around the globe at pivotal moments during the consumers’ path-to-purchase. We caught up Dorothée Bergin, director of platform […]
Digital Understanding Playing Catch-Up with Tech
Today, digital marketing expertise from one marketer or advertiser to another varies dramatically. While one explores the inner workings of the automated ad buy, another is still reading up on website best practices. Despite growing spend on digital, marketers are still having trouble understanding technologies and determining which vendors to work with. Both large and […]