Digital Ads Decline, Print Stabilizes — What Gives?

This week Borrell Associates published a real-estate spending report, which surprisingly projected a 2% decline in digital spending year over year for 2015. The firm was quick to qualify this assessment, saying “this is one of the rare categories that will actually see a decrease in targeted online display revenue by 2019.” Yet real-estate has […]

Study: DIY Related Searches Dominate Tax Prep Category

With tax season upon us, what better time than now to look at how consumers are looking to file. According to search engine keyword performance data pulled from the LSA Insights database, searches for do-it-yourself (DIY) tax software in the 2013-2014 tax season far exceeded the number of searches for local tax service providers. Our analysis […]