Foursquare, Aisle411 Join 2015 Ad to Action Award Judging Panel
In addition to having reps from Twitter, Yahoo, MapQuest, YP, LinkedIn and many other influencers, this week Foursquare and Aisle411 joined our judging panel for the second annual Ad to Action Awards. All 18 judges have a strong interest in the business of local and bring diverse perspectives to the program. As of today, here […]
The Best Metrics for Quantifying Mobile Campaign Success
As consumers have migrated from desktop to mobile, the industry has struggled with identifying the best metrics to measure and communicate mobile campaign success. Click Through Rate (CTR) has long been the standard in desktop measurement. But on mobile devices, up to 40% of clicks may be accidental, largely driven by touchscreens. Additionally, Click to […]